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Questions For Effective Communication

September 30, 2008

Questions For Effective Communication
by: Robert F. Abbott

Brevity. Saying what needs to be said in the least number of words; it’s a challenge for most of us, including many professional writers and speakers. Mark Twain famously noted that if he’d had more time, he’d have written a shorter letter.

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Defining and Writing for an Audience

September 30, 2008

Defining and Writing for an Audience
by: Laurence James

As part of the essential research you should do before starting to write, it’s a good idea to begin by defining your audience - the people who will read, see or hear the message in your content. Although often taken for granted, this process is crucial to achieving effective writing - and everything related to what you write will flow out of it.

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How To Hire A Copywriter

September 30, 2008

How To Hire A Copywriter
by: Alexandria Marx

From a copywriter’s point of view, it would be great if clients had a crystal ball that they could use to see which copywriter best suits their project. There are different types of writing and first-hand experience proves that only a handful of people really know there’s a difference. To digress for a moment, we’ve even come across clients who think that web designers are supposed to write the copy for their web pages.

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Why 90% of Published Content is Rubbish

September 30, 2008

Why 90% of Published Content is Rubbish
by: Laurence James

We live in an information age, an era of mass communication. In this world, some people consume information, while others provide it. It’s a constant and essential cycle. Information is valuable, and those who present it as high quality content will make money doing so. It’s the biggest growth industry in the world.

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What Not To Do When Submitting Your Manuscript To A Publisher

September 30, 2008

What Not To Do When Submitting Your Manuscript To A Publisher
by: Jordana Ryan

Once your manuscript is complete you are ready to begin your search for the publisher that will best meet your needs. Research your genre to find publishers who accept what you have written. Look at books that they have already published and determine where your story will fit in.

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The Importance of Research for Effective Copywriting

September 30, 2008

The Importance of Research for Effective Copywriting
by: Laurence James

Most people who write for a living will tell you getting it right takes about 10% actual writing time and 90% research. Knowing what to write before you write it, and to whom, might sound like an obvious place to start, but when you’re under pressure to meet a business writing deadline, the obvious can go out of the window.

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Writing for the Travel Web

September 30, 2008

Writing for the Travel Web
by: Anne Sewell

In this modern world, where more and more people can afford international travel, knowledge of the country to be visited is very important.

Thus persons who are knowledgeable about a particular country should try to write interesting articles, outlining not only the attractions of the country, city etc, but also any downfalls, dangers, etc. that people may experience.

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Internet Authors Aren’t Dummies

September 30, 2008

Internet Authors Aren’t Dummies
by: Mike Scantlebury

There are plenty of people out there who’ve written a book. Maybe you’re one of them. Maybe you’ve thought of trying to get it published, (not on the internet, but with a real, live, bricks-and-mortar publisher). OK. First step? You need advice. You trot along to your local bookshop and start looking along the shelves until you find titles like ‘Getting Published for Dummies’ and ‘Seeing Your Book in Print for Complete Fools’.

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Writing Tip: A Word on “That”

September 30, 2008

Writing Tip: A Word on “That”
by: Lisa Silverman

Once in a while I am called upon to edit or proofread a manuscript that makes a particular mistake with great frequency, and I’m reminded to tell you all to avoid aforementioned mistake. Today I am helping to rescue an author who had difficulty knowing when to include or omit the ever-present but little-considered word “that.”

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Professional Article Writing, From Hobby To Income

September 30, 2008

Professional Article Writing, From Hobby To Income
by: Brian Ankner

In the art of writing there are several areas or levels of expertise. We will go over a few of them and find out where you would like to end up in the world of professional article writing.

The hobby blogger writes to tell stories of what they have seen, read or about an experience they had at some sort of event, online or off.

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